Free advertising is a wonderful thing but not all of it is worth it. You have to be careful which ones you choose or you could end up paying for your "free" advertising. It is important to see the true value of free gifts and free advertising is no exception. There is usually a catch with any free gift and you need to understand whether the gift is worth the catch.
3 Free Advertising Tips:
1. Be sure that you ad will be seen: many times free ads are just put at the bottom of an ezine and are rarely read. Some ezine owners have too many at the bottom of the ezine and your chances are very slim. Be sure that the ezine only has maximum 10 at the bottom and you may have a chance of getting seen.
2. If you do an ad swap be careful that the ezine owner puts your ad in the right place and also has enough subscribers to see it. Top sponsor ads are best as they will have a prominent place in the newsletter. It is best to have a free offer when you swap ads. Usually it is for subscribing to a list.
3. Use articles as free advertising. You can do article swaps with publishers. These are often more effective than ads as people will be more inclined to read an article rather than an ad.
Keep these tips in mind when you do free advertising and you will get value out of a free promotion.
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